Introduction

Welcome to BrassBed. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit brassbed.co.uk or use our services and products in categories such as Innerspring Mattresses, Furniture, Platform Bed Frames, Mattresses, Luxury Mattresses, Adjustable Beds, Kids Mattresses, Toppers, Bedroom Furniture, and Hybrid Mattresses. Your privacy is respected and protected. By using our site, you agree to the practices described in this policy.

Data Collection

We collect several types of information to provide and improve our services:

• Personal information you provide directly, such as your name, email address, postal address, phone number, and payment details when you place an order or create an account.
• Account and order information, including products you view or purchase, preferences, and communications with our support team.
• Browsing and device information automatically collected through cookies, log files, and similar technologies, including IP address, browser type, operating system, pages visited, and features used.
• Information from third-party sources you authorize, such as marketing partners or payment processors, to enhance our services.

We may collect information when you interact with our site, subscribe to newsletters, participate in surveys, or contact us for support.

Usage of Information

We use your information to:

• Process and fulfill orders, manage accounts, and provide customer support.
• Improve and customize our products and services, including recommendations related to Innerspring Mattresses, Platform Bed Frames, Toppers, and other categories.
• Personalize your experience on our site, such as content and product suggestions based on your interests and past interactions.
• Analyze site usage and performance, detect fraudulent activity, and ensure security.
• Send you updates, marketing communications, and offers (with opt-out options), and respond to your inquiries.

We may aggregate and anonymize data for analytics, research, and reporting purposes, which cannot be used to identify you.

Data Protection & Security

We implement appropriate technical and organizational measures to safeguard your information against loss, misuse, and unauthorized access. Our security practices include:

• Encryption of data in transit (e.g., TLS) and encryption of sensitive information at rest where feasible.
• Secure data storage with access controls, monitoring, and routine security assessments.
• Regular security updates and vulnerability management for our systems and services.
• Procedures for detecting, reporting, and responding to data breaches in line with applicable regulations.

While no system is completely secure, we are committed to maintaining robust protections and will notify you if a breach affects your data as required by law.

User Rights & Contact Information

You have rights regarding your personal data, including:

• Access: You may request a copy of the personal data we hold about you.
• Rectification: You may request corrections to any inaccurate or incomplete information.
• Deletion: You may request deletion of your personal data, subject to legal obligations and legitimate interests.
• Restriction: You may request restriction of processing under certain circumstances.
• Data portability: You may request a portable copy of your data in a structured, commonly used format.
• Objec­tion: You may object to processing for marketing or other purposes where applicable.

To exercise these rights or if you have privacy concerns, please contact BrassBed at the details below. We will respond in accordance with applicable laws and our policies.

Contact for privacy concerns: BrassBed Privacy Team — email: privacy@brassbed.co.uk or postal address: BrassBed, Customer Privacy Office, PO Box 123, London, UK.

You may also contact us via the website contact form for privacy-related requests or questions.